25 Nov '15, 1pm

Strategy advice for designing and building a mobile-friendly site

Strategy advice for designing and building a mobile-friendly site

Over at ClickZ we’ve published a very handy mobile design article by digital consultant and ClickZ writer Andy Favell, entitled six strategy questions to address before you design and build a mobile-friendly site (or app) . We thought it was so terribly handy, that we’re going to excerpt it here for you now on SEW. For the full guide, click on the link above. A mobile-friendly site (or app) is not an end; it is a means to that end. To avoid failure, disappointment and embarrassment, companies must set clear business objectives, do the due diligence on who, what, when, where, why and how. This is the first part in a ClickZ series looking at the DNA of a successful mobile-friendly website. Smartphones outsell PCs four to one (IDC, March 2015), but it has taken many years for mobile/smartphone web use to rival desktop use. One barrier to growth of mobile web is the fact that ...

Full article: http://searchenginewatch.com/sew/how-to/2436333/strategy-...

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