25 Nov '15, 1pm

How to Write High Quality Clickable Ads (No Matter What Network You are On) by @adamlundquist

How to Write High Quality Clickable Ads (No Matter What Network You are On) by @adamlundquist

Split testing your ad means you test one variable across two ads for a specific outcome. You do this scientifically until you get a statistically significant result—usually a 95% confidence interval. Variables can include different headlines, images, ad copy, offers, and even different display URLs . Outcomes can include conversion rates, click-through rates, and overall conversions. For the purpose of aligning yourself with the ad network, you are going to begin by testing for click through rate.

Full article: http://www.searchenginejournal.com/write-high-quality-cli...

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