24 Nov '15, 9pm

From Search To Store: Google Shows You Ads And Keywords Driving Offline Visits

Starting today, advertisers can get a more detailed view of offline measurement with the ability to breakout store visits at a keyword or ad group level, and the ability to view visits by day, week, or month to better inform bidding and campaign strategy. By reviewing data at this level, advertisers can understand which keywords or ad groups drive the most store visits. For example, a toy store may learn that certain dolls or action figures bring in the most visitors. With this insight, that toy store might invest in search terms that drive both online and offline sales, and display those products at the front of their store. As a reminder, store visits are based on anonymous and aggregated statistics and are shared in a privacy-safe way.

Full article: http://searchengineland.com/from-search-to-store-google-s...

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