24 Nov '15, 5pm

Engagement Jumps 30% for Wyndham Vacation Rentals With Help from Google Analytics Premium

Wyndham Vacation Rentals runs 9,000 North American rental properties from the mountains of Utah to the beaches of South Carolina. As you can imagine, that many guests and destinations creates some interesting challenges for Wyndham's online booking system. They turned to Google Analytics Premium and Google Tag Manager for help, and we've just published a new case study showing the results. (Spoiler alert: property search CTRs are up by 30%.) Wyndham did some very clever things with both tools. For instance, they used Google Tag Manager to implement Google Analytics Premium Custom Dimensions to capture user behavior around metrics like rental dates and length of stay. Then they used Google Analytics Premium to dig into the details and gather insights. That's how they learned that, while a "good view" is one of the top things customers included in searches, the scenic view a...

Full article: http://analytics.blogspot.com/2015/11/engagement-jumps-30...

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