24 Nov '15, 3pm

US Willingness To Buy From Canadian Retailers [Study]

US Willingness To Buy From Canadian Retailers [Study]

One of the biggest questions we’ve been curious about when it comes to Canadian retailers is whether or not their location in Canada is off-putting for potential American customers. Does the fact that a website promotes itself as “Canadian” or has a .ca domain extension rather than a .com extension really have an impact on who will make a purchase? In order to answer these questions, Search Engine People made use of Google’s online Consumer Surveys platform. We commissioned a short study that we hoped would give us a better idea of how U.S. residents really feel about buying from a Canadian retailer. The question SEP asked was, “At what point would you consider purchasing a $50 item (that you really want) from a Canadian retailer rather than a US retailer?” Respondents were asked to choose one of the following five options: Same Price $45 (10% less) $37.50 (25% less) $25 (...

Full article: http://www.searchenginepeople.com/blog/15112-us-canadian-...

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