24 Nov '15, 2pm

Google announces new store visit metrics in AdWords

Google has today announced new features for its store visits metric for AdWords users. The new metrics will give advertisers more insight into store visits, with the ability to view visits at a keyword or Ad Group level. Advertisers will also be able to view visits by day, week or month to give them greater insight into what works and when. This is particularly timely on the run up to Thanksgiving, here you can see the busiest times for Black Friday footfall . According to Google: Related articles What are the busiest times for stores on Black Friday? PPC Automation Methods for Retail Search Advertising 5 Recent Updates from Bing Ads You Need to Know About Are You #Winning at Google Shopping Campaigns? How to Define, Track, and Optimize PPC AdWords ROI "By reviewing data at this level, advertisers can understand which keywords or ad groups drive the most store visits. For ...

Full article: http://searchenginewatch.com/sew/news/2436257/google-anno...

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#Google says advertisers can make more of #AdWords on #BlackFriday https://t.co/o8jUiRAONx https://t.co/Q0CXEMMhMT

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