24 Nov '15, 1pm

How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress

How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress

When companies get into content marketing, particularly big companies, they need to think beyond a blog. Before doing anything, Snyder says to create a full strategy and then produce for that strategy. Creating a team to fulfill content creation needs is the greatest challenge right now. Not only finding the people to produce the content, but ensuring that it’s consistently good. Snyder recommends creating a style guide for your content, then you can roll more content with greater consistency because it will be based on that style guide. Content marketing is much easier to scale with a style guide, Snyder says. Here’s a clear message to big companies: pay your producers correctly. The days of good, cheap content are over. Today, you get what you pay for. Quality Assurance (QA) is starting to be offered as a standalone service by some agencies, which is another thing busine...

Full article: http://www.searchenginejournal.com/content-marketing-dave...

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