24 Nov '15, 1pm

Google releases 160 pages of search quality guidelines

Google releases 160 pages of search quality guidelines

We’ve known for some time that Google uses humans to complement its search algorithm, to help it sense check the quality of its rankings. In 2013 it publicly shared its advice to those who perform these checks, which helped to shine a light on what it considers ‘quality ’. Two years is a long time in digital, and much has changed. Google’s Mimi Underwood explains : “More people have smartphones than ever before and more searches are done on mobile devices today than on computers.” Related articles Case study: will new domain extensions provide an SEO boost? Everything you need to know about the disavow file The Collateral Damage of Google’s Link Policy 4 Tactics for Outstanding E-commerce SEO 2015 Guide to Penalty-Safe Link Earning As such, Google has updated its guidelines, with mobile a big focus for its human testers. Content quality There’s a ton of great insight in th...

Full article: http://searchenginewatch.com/sew/news/2436288/google-rele...

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