24 Nov '15, 12pm

Three user behavior metrics that make a difference in SEO

Even though you optimize like crazy for keywords and keyword groups, don't overlook another powerful, although somewhat mysterious, Google ranking factor: user behavior. There's strong evidence that optimizing for user metrics can boost your position in SERPs. True to form, Google has never explicitly said that searchers' behavior influences the way your web pages rank. But company executives over the years have mentioned this, most notably when engineer Amit Singhal told the Wall Street Journal that Google had tweaked its algorithms by including more signals of quality. He said, "How users interact with a site is one of those signals." Google's patents also provide strong evidence that this is so. In fact, Google holds a patent on modifying search result ranking b ased on implicit user feedback. Good performance in user metrics can impact not only the ranking of the page ...

Full article: http://searchenginewatch.com/sew/opinion/2435882/three-us...

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