23 Nov '15, 7pm

Even If A Brand Can't Do SEO, It Can Still Do Local SEO

SEO is a low priority. The people who ultimately decide what gets done when either don’t understand SEO enough, don’t trust it or just have more important things to focus on. Often the levers one needs to pull — updating the website, rewriting copy, marketing the business to get links and so on — are controlled by different departments that don’t share either your goals or your sense of urgency. As we like to say, “SEO is always the lowest priority… until it’s not.” SEO is expensive. Rewriting URLs, redesigning the site, rewriting content, marketing the site to attract links and so on — all require resources that many companies often have not budgeted for. SEO is easy when it’s “free,” but when you have to pay to do it, it suddenly seems easier to ignore. SEO is complicated. Most likely this is because the company’s site has been developed on a complicated platform that ma...

Full article: http://searchengineland.com/even-brand-cant-seo-can-still...

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@sengineland

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