23 Nov '15, 3pm

Paid search and PPC: a super accessible beginner’s guide: This will hopefully touch on all the various element...

Presenting a guide purely for the individual just entering the crazy world of search marketing. This will hopefully touch on all the various elements you might hear uttered in the same breath as paid search, taking in such puzzling acronyms as PPC, CPM, CPC, SERP plus a few other made-up ones that I’ll throw in just for fun. First of all though, let’s answer the most obvious question… What is paid search? On a search engine results page (SERP), you can pay for your website to appear in specific sections of the results. These paid-for ads normally appear at the top of a SERP, to the right-hand side, or within a separate ‘Shopping ’ section. Related articles Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF] What is SEM? Depends on Who You Ask Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison Top 10 Ways to Stretch Your Advertising Dollars A Beginner...

Full article: http://searchenginewatch.com/sew/how-to/2436089/beginner-...

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