23 Nov '15, 3pm

@sengineland

@sengineland

That tone of confidence set by van der Kooi is a sharp change from the almost apologetic tone expressed by executives at this event just two years ago. Many of the conversations then focused on the “punch list” of features still needed to reach parity with Google AdWords and pleas for greater reach and scale from advertisers. The big product release announced at that year’s event was the Hero Ad, a branded banner-like ad that appeared in Smart Search results on Windows 8.1. Almost nobody in attendance had seen, much less used, Windows 8.1. The Hero Ad test was short-lived.

Full article: http://searchengineland.com/microsoft-execs-all-in-on-sea...

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