23 Nov '15, 3pm

Our SERP Sentiment Score For A Person's/Brand's Online Reputation

Our SERP Sentiment Score For A Person's/Brand's Online Reputation

It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score, damaging articles or — possibly worst of all — a Ripoff Report post. The thought of this setback is enough to make any good marketer break out in a cold sweat. But for many of us, this is just another SEO challenge we face, albeit under a slightly different name: Online Reputation Management. Imagine you are the marketing genius behind the iconic Snuggie. You Google your brand, see the following results and are rightly concerned: In these results, you can see a few clearly negative search results from big news sites (boxed in red). There are also two blog posts that you might consider neutral (boxed in blue). These neutrals aren’t the worst things in the world, but they aren’t glowingly positive, either. Just two negative articles appear...

Full article: http://searchengineland.com/serp-sentiment-score-personbr...

Tweets

Even If A Brand Can't Do SEO, It Can Still Do L...

searchengineland.com 23 Nov '15, 7pm

SEO is a low priority. The people who ultimately decide what gets done when either don’t understand SEO enough, don’t trus...

5 Signs Media Will Dominate Mobile SEO

5 Signs Media Will Dominate Mobile SEO

semrush.com 22 Nov '15, 8am

Early in 2015, Twitter announced a new deal with Google that would grant the search giant access to its entire catalogue o...

Three user behavior metrics that make a differe...

searchenginewatch.com 24 Nov '15, 12pm

Even though you optimize like crazy for keywords and keyword groups, don't overlook another powerful, although somewhat my...

Truth Wanted: $10,000 Reward #Unbroken #amazon

Truth Wanted: $10,000 Reward #Unbroken #amazon

michaelyon-online.com 23 Nov '15, 12pm

Michael's Dispatches Truth Wanted: $10,000 Reward Details Published: Monday, 02 November 2015 14:18 02 November 2015 I off...

There are no barriers to test driving Model S from your office, just invite us along https://t.co/NdasXWUzEx https://t.co/D5vKUVqHAM

There are no barriers to test driving Model S f...

teslamotors.com 23 Nov '15, 12pm

The calculators are provided for illustration purposes only. Range, charge time, travel and cost calculations are based on...

12 Provably False Ideas Your SEO Should Not Be ...

seo-theory.com 22 Nov '15, 7am

There is no such thing as “domain authority” in a major search engine algorithm. Google has explicitly stated that it can ...

SEO For Franchises: Where To Focus

SEO For Franchises: Where To Focus

semrush.com 26 Nov '15, 5pm

Writing articles on your site is a great way to bring traffic and improve the overall visibility of the franchise. These c...

Big #ideas for #SmallBusiness: #HowTo expand your #online presence like a pro

Big #ideas for #SmallBusiness: #HowTo expand yo...

domain.me 22 Nov '15, 7pm

, for example. This independent Irish advisor on corporate and trust structures is just one of numerous examples that prov...

SEO For Featured Snippets Leads To Big Gains vi...

searchengineland.com 23 Nov '15, 6am

With featured snippets, Google takes snippets of relevant content from web pages, often preferring semantically sound orde...

A Snapshot of SEO in 2015 and Beyond [INFOGRAPHIC]

searchenginejournal.com 22 Nov '15, 2am

SEO PowerSuite SEO has never been easier for newbies and pros alike. Rankings, backlinks, competitors, reports, analytics ...

5 Crucial #YouTube #SEO Tactics You Need to Use...

semrush.com 23 Nov '15, 1pm

Google’s favoritism toward YouTube has massively increased the importance of YouTube as a marketing and SEO tool . The tea...

SEO For Featured Snippets Leads To Big Gains ht...

searchengineland.com 22 Nov '15, 4pm

With featured snippets, Google takes snippets of relevant content from web pages, often preferring semantically sound orde...

#Socialmedia engagement is the "new school" of #linkbuilding

#Socialmedia engagement is the "new school" of ...

polepositionmarketing.com 27 Nov '15, 7pm

SEOs still selling link building as a service are more than likely focused on bulk link acquisition rather than generating...

Watches are bad investments — with one notable ...

time.com 23 Nov '15, 5am

This Is About to Become Your Favorite New Drink A 36-Pack of Condoms In Venezuela Now Costs $755 at Official Rates Shoes A...

10 #SEO Tips You'd Be Surprised You Didn't Know

searchenginejournal.com 29 Nov '15, 2pm

One of the most frequently missed opportunities is reviewing your older content to see what could be polished up using new...