23 Nov '15, 3pm

this season

The holiday season is around the corner and it’s a time of opportunity for app marketers — more people will be shopping on their mobile devices in shopping moments , and phone sales generally go through the roof on and around Christmas Day. Millions of apps will be downloaded as people customize their new devices. Shopping also doesn’t end after Christmas passes — the post-holiday season is enormous, with 58% of holiday shoppers planning on taking advantage of post-holiday sales and promotions.1 Top Tips for an Appy Holiday For app marketers, the pre and post-holiday bump in traffic and purchases is a gift — so we got our experts together to help you get ready. Here are our 4 top tips to ensure you’re in the right place at the right time this holiday season. 1. Be there for the seasonal mobile bump with Universal App Campaigns . With just one campaign you can drive app dis...

Full article: http://adwords.blogspot.com/2015/11/appy-holiday-growth-o...

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