23 Nov '15, 1pm

Google's John Mueller: Expert Product Descriptions Not Critical For Rankings?

Google's John Mueller: Expert Product Descriptions Not Critical For Rankings?

The big holiday shopping season is here and with that, we see a spike of questions around e-commerce site SEO. One question that was asked was about product descriptions and how important it is to change them up from the standard manufacturer's descriptions? John Mueller from Google answered that although it is a good idea to show your users you are an expert on the product, it might not be critical he said. The question was "is it a good idea to rewrite product descriptions to avoid duplicate, improve the text quality and make reading more enjoyable?" John's second response was "it can make sense to do that, if you can do it properly. Show your expertise to users! It's usually not critical though." He said it is "usually not critical though" to write expert product descriptions? Here is a screen shot of the chain of Q&A on this topic with John:

Full article: https://www.seroundtable.com/google-expert-product-descri...

Tweets

Google John Mueller Star Wars

seroundtable.com 23 Nov '15, 12pm

Here is a picture John Mueller from Google shared of himself being captured in a Star Wars theme. John posted it of himsel...

SearchCap: Google Penalty, Yandex Actions & Goo...

searchengineland.com 23 Nov '15, 9pm

For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs Nov 23, 2015 by Ginny Marvin The new mo...

@Hobo_Web

hobo-web.co.uk 23 Nov '15, 9am

Google has released a new version of the search quality rating guidelines . After numerous ‘leaks’, this previously ‘secre...

19 Brilliant, One-Sentence Pieces of Expert Marketing Advice

19 Brilliant, One-Sentence Pieces of Expert Mar...

searchenginejournal.com 22 Nov '15, 1pm

Having to distil their advice into 140 characters or less means these experts are getting to the heart of the matter with ...

Introducing Google Compare for U.S. mortgages

adwords.blogspot.com 23 Nov '15, 5pm

Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understan...

Google Glass heads into the operating room

Google Glass heads into the operating room

treehugger.com 23 Nov '15, 5pm

When we talk about green technology these days, it's more than just renewable energy, what materials are used to make a de...

For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs

For Some Broad Queries, Google Shopping Showing...

searchengineland.com 23 Nov '15, 8pm

Image Credit: Denys Prykhodov / Shutterstock.com Google has made a flurry of updates for shopping results and campaign fea...

9 Roadblocks That Could be Harming Your Google Rankings by @barriesmithii

9 Roadblocks That Could be Harming Your Google ...

searchenginejournal.com 27 Nov '15, 2pm

As with everything SEO, the importance of page titles is always shifting, but it’s still worth focusing on. Research from ...

Google AdWords Introduces SMS Remarketing, Holi...

searchenginejournal.com 22 Nov '15, 6pm

To better prepare advertisers for the upcoming holiday season, Google has introduced two new AdWords features designed to ...

https://t.co/tmcqcaebiv

forums.seochat.com 06 Dec '15, 11am

My physical location is India and I handle the SEO of few local business' websites which are based in Belgium. I used to c...

Google Site Command May Return Featured Snippets

Google Site Command May Return Featured Snippets

seroundtable.com 23 Nov '15, 1pm

Eric Enge posted a screen shot on Google+ of Google displaying featured snippets for queries that are site commands. It is...

62% of 18-24 Year Olds Would Buy a Product Endorsed by a YouTube Creator

62% of 18-24 Year Olds Would Buy a Product Endo...

reelseo.com 22 Nov '15, 8am

Now, it would be “old news” to regular readers of ReelSEO to find that Millennials spend on average 30% of their time onli...

Roll your stress and tension away—the right way. https://t.co/zowQAM6MBK https://t.co/maEVms9zIv

Roll your stress and tension away—the right way...

Foam rolling can be the savior for injury-prone runners and those training extra hard — if used the right way. If not, you...

10 #SEO Traps to Avoid #Google Downranking in 2016 by @shane_barker:

10 #SEO Traps to Avoid #Google Downranking in 2...

semrush.com 25 Nov '15, 6pm

Google recently announced that it’ll soon start punishing mobile sites that use interstitial ads . You may come across a n...