23 Nov '15, 12pm

10 Steps to Effective Website Content and Copy

10 Steps to Effective Website Content and Copy

With your audience in mind and your sitemap of categorized content, you can begin to create a list of keywords surrounding each information group or website category that you can then plug into Google’s Keyword Planning Tool. If you’re unfamiliar with this tool, I suggest hiring a reputable search engine optimization expert to do the research for you. The keyword research is essential to understanding what are the most searched terms surrounding the content you have on your website and in-turn how to utilize these words to describe this content. Most often we create what’s known as an SEO-Tree that, not unlike your site map, takes each main page category and subcategory and maps it out against the title tag, meta description and on-page description using the audience understanding and keyword research as the guide.

Full article: http://www.searchenginejournal.com/10-steps-effective-web...

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