26 Aug '12, 4am

Great article on tapping into #China's burgeoning #ecommerce #market on Taobao

Great article on tapping into #China's burgeoning #ecommerce #market on Taobao

One question I get almost every week is, “why am I struggling so much with selling directly to consumers in China?” There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always catches people off guard is, “Taobao.” Taobao isn't technically a search engine. However, since search behavior is different in China, it's often a forgotten, yet critical link in an overall Chinese search strategy – and, according to Taobao, they are a “shopping search engine”. What is Taobao and Why is it So Critical? Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. The Alibaba group in 2003 took the site to the public in a very successful strat...

Full article: http://searchenginewatch.com/article/2200749/Taobao-SEO-A...

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