22 Nov '15, 6pm

Google AdWords Introduces SMS Remarketing, Holiday Structured Snippets

To better prepare advertisers for the upcoming holiday season, Google has introduced two new AdWords features designed to maximize sales during this crucial retail period. The most powerful of the new features is the ability to send marketing messages direct to customer’s phones. A new ad unit has been designed to allow searchers to opt-in to text message updates when searching on their phones. After tapping on the “Subscribe” button within the ad unit, the customer will be opted in to receive text messages from Google. When the advertiser makes relevant updates and announcements — such as a limited time sale, or exclusive discount — customers who have opted in will receive this information via text. Customers will have the option to unsubscribe at any time, simply by replying with the word “STOP”, so be mindful of the frequency at which you’re sending alerts to customer’s...

Full article: http://www.searchenginejournal.com/google-adwords-introdu...

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