22 Nov '15, 1pm

Google Now Rank Apps Without Web Content & Can Stream Apps Without Installing Them

Google announced incredibly important news not just for SEOs but for the future of their index and ranking reach. Google is now ranking content within apps that do not have web content matches. Let me explain that better, which I normally wouldn't bother doing, but this is important. Previously , Google would only rank content within an app, if there was a canonical version of the app page on the mobile web. So with Yelp, if it had a restaurant listing in their app for In and Out Burger in San Jose, it would only rank that app listing if Yelp also had the web alternative URL for it. Now, that is no longer required, at least for Android apps. As long as you are using Google App Indexing API , Google will do their best to understand the content within your app and rank it in the search results even without it having a web URL. Again, this is only Android right now and honest...

Full article: https://www.seroundtable.com/google-apps-web-content-stre...

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