Three steps to promoting linkable assets for shares, links and relationships
The page has broad appeal, is formatted well, uses a great image, and answers searcher intent for the phrase ‘Irish coffee recipe’ well. Search opportunity – [Irish coffee recipe] rings in at 9,900 searches per month. Sur La Table’s recipe is currently ranking ~100, which isn’t great, but it has zero real links. Majestic reports 34 referring domains but it appears to be picking up some sort of weird mall network of simon.com, potentially tied to social shares. The content is evergreen and freshly created, making ongoing promotion viable. The recipe mentions a coffee company by name, embedding promotional opportunity.