22 Nov '15, 10am

@highervis, @sejournal

Hopefully by now you know that every single page of your website offers some sort of opportunity to show off your business to visitors. Even the most mundane pages that you may never think twice about—unsubscribe pages, Thank You pages, Contact Us pages, etc.—all offer opportunity if you know what to do with them. The same can be said for About Us pages. They may seem pretty easy and pretty self-explanatory, but there are plenty of ways to get clever and create something that is not only informative but also effective in engaging readers. 7 Characteristics of a Great “About Us” Page A big part of writing an effective About Us page is seeing different examples and taking inspiration from each. Consider some of the most popular characteristics and how they’re put to good use below. Images and Graphics Matter First and foremost, the importance of images is the same for an Abo...

Full article: http://www.searchenginejournal.com/make-effective-us-page...

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