22 Nov '15, 9am

Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost

In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and allows retailers to boost a particular product or brand to the top result position in response to a mobile search query. The StoreBoost service is also available during autocomplete search, allowing a retailer to pair a boosted suggestion with a related term in the search type-ahead field. Retailers can use StoreBoost to promote whatever they want, whether it’s house ads or content or third-party information. But the capability is most intriguing as a paid-search platform to enable retailers to monetize in-app searc...

Full article: http://searchengineland.com/retailers-can-now-sell-paid-s...

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