22 Nov '15, 7am

12 Provably False Ideas Your SEO Should Not Be Telling You

There is no such thing as “domain authority” in a major search engine algorithm. Google has explicitly stated that it can punish one part of a Website while rewarding another part. This practice alone invalidates the concept of “domain authority”. This is an old spam myth based on Toolbar PageRank. A link from a PR 9 Website was more desirable than a link from a PR 4 Website. However, Google’s PageRank calculations have had to take many factors into consideration through the years, not the least being how many links are on a page. Your PR 9 link could be worth less than someone else’s PR 4 just because of the number of links on the pages. Even if Google’s algorithm did confer some sort of “authority” based on domain, that would be easily stripped away by any penalty or filter that deprived the domain of passing link value to other domains. So if you have a Google Domain Au...

Full article: http://www.seo-theory.com/2015/11/21/12-provably-false-id...

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