22 Nov '15, 8am

How to Make #InboundMarketing Work for Your Company

How to Make #InboundMarketing Work for Your Company

Typically for a first interaction people will only want to give out very basic info. (Very few people at the early buying stage are going to want to give away their address, phone number, etc.) Since this is a top of the funnel (TOF) offer I would recommend that they only ask for name, company name and email address. They will then get added to the funnel and the next time they come back for more information from your site they will go further down the funnel and you can then ask for more info in exchange for the next whitepapers, videos, case studies, etc. Be cautious, though, never ask for too much information or you’ll get visitors saying “To heck with this!” and leave your site.

Full article: http://www.semrush.com/blog/how-to-make-inbound-marketing...

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