22 Nov '15, 7am

DC vs. Marvel: A Digital Marketing Showdown

This is a little different than what you’ll find in the tool for competitors in other industries, like Home Depot vs. Lowes. Those brands compete for industry keywords like “home improvement,” while Marvel and DC have a hefty amount of organic traffic coming in for titles and characters. This means that there’s some overlap, but not as much as you’d see between competitors in other industries. It also underscores the high value of their intellectual property (IP) and how their characters define their brands.

Full article: http://www.semrush.com/blog/dc-vs-marvel-a-digital-market...

Tweets

5 Digital Marketing Campaign Mistakes to Avoid

semrush.com 22 Nov '15, 4am

Amel Mehenaoui is a Digital Marketing Strategist who is passionate about SEO and Web Analytics. She is keen on extracting ...

Bitcoin vs Anonymous Digital Currencies- A Brie...

thebitcoinpro.com 22 Nov '15, 2am

Bitcoin is a digital currency that is quite well-known already, mainly due to various reasons. Upon introduction, bitcoin ...

via @semrush

via @semrush

semrush.com 25 Nov '15, 10pm

Last week on the SEMrush Blog, we took a look at DC and Marvel’s digital marketing practices, SEMrush’s custom PDF builder...

7 of The Best Digital Marketing Jobs for Work-Life Balance

7 of The Best Digital Marketing Jobs for Work-L...

searchenginejournal.com 22 Nov '15, 8am

46% of full-time working men and women reported that their job demands interfered with their family life , according to a ...

Local #Marketing Automation Tools: https://t.co...

searchengineland.com 22 Nov '15, 2am

Locally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, accordin...

Hot guys Vs. food. Which will you choose? https...

cleo.com.au 22 Nov '15, 8am

Website Terms and Conditions 1. Terms and Conditions In these terms and conditions, "we", "us" and "our" means Bauer Media...

Modern digital approaches to microphone process...

electronicproducts.com 22 Nov '15, 11am

Although they are ubiquitous, microphones are usually the weakest link in the signal chain. More often than not, these are...

10 Ways To Calm The Chaos Of Content Marketing

searchengineland.com 22 Nov '15, 3am

The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be pain...

Imagining the Digital Supply Chain

Imagining the Digital Supply Chain

ebnonline.com 23 Nov '15, 3pm

Back in the 1950s and 1960s, people talked about the coming age of color television. Now, no one talks about the novelty o...

How Can #ContentMarketing Improve Your Sales?

How Can #ContentMarketing Improve Your Sales?

verticalmeasures.com 22 Nov '15, 3pm

As the Director of Business Strategy at Vertical Measures, Mike Huber works with potential clients to determine if they ar...

Movie Marketing is Going Digital (and you should too) https://t.co/nCTNUFVJSN

Movie Marketing is Going Digital (and you shoul...

mainstreethost.com 29 Nov '15, 4pm

Enter: digital marketing. Things couldn’t be more different on the digital side of movie marketing. Lazy is the last thing...

Article: How formal verification saves time in ...

design-reuse.com 23 Nov '15, 6am

It is well known that the task of verification looms large in the design of digital IP, as well as the design of SoCs. The...

10 Holiday Marketing Resources for Local Retailers

10 Holiday Marketing Resources for Local Retailers

webmarketingtoday.com 23 Nov '15, 2pm

With Small Business Saturday taking place this weekend and Christmas, Chanukah, and other winter holidays following closel...