22 Nov '15, 7am

25 Social Media Facts For The End of 2015

25 Social Media Facts For The End of 2015

Many have attempted to prove that social media can drive rankings. The often-heard mantra of “correlation is not causation” applies here. Just because certain studies show correlative data of improved rankings as a result of increased social media activity is not a reason to suspect that social media is driving rankings. Any test that aims to show social media’s influence on rankings will need to prove that both websites are not engaging in anything other than posting content and posting to social media networks. This means that link acquisition is not happening, and anything else that results in the end game of acquiring links is not happening.

Full article: http://www.searchenginejournal.com/25-social-media-facts-...

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