22 Nov '15, 6am

Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & Beyond

David Fothergill is a search marketer with a wealth of experience in Paid Search, Conversion Optimization & Web Analytics. As a Project Director at performance-driven SEM agency QueryClick, his main focus is working with the account team to ensure that client search marketing campaigns are of a strategic nature and deliver the optimal return-on-investment. Additionally, David is responsible for managing delivery of cutting-edge reporting & analysis tools and supporting development of Web Analytics and Programmatic Advertising services. He has handled search marketing accounts for clients in over 30 countries and a similar number of languages, in verticals including retail, finance, travel & the entertainment industry. Being a graduate in Mathematics, David is an advocate of the power of numbers within marketing, but believe that any analysis only adds value when it is tied...

Full article: http://searchengineland.com/sem-analysis-unlocking-power-...

Tweets

Six of the most interesting SEM stories of the week

Six of the most interesting SEM stories of the ...

searchenginewatch.com 22 Nov '15, 2am

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. T...

9 Tactics to Utilize the Power of Instagram in Your Social Marketing - Search Engine Journal

9 Tactics to Utilize the Power of Instagram in ...

searchenginejournal.com 22 Nov '15, 12pm

This is already more traction that what I’ve ever seen on our Facebook page (which seems not unlike the desert haunts, for...

How Can #ContentMarketing Improve Your Sales?

How Can #ContentMarketing Improve Your Sales?

verticalmeasures.com 22 Nov '15, 3pm

As the Director of Business Strategy at Vertical Measures, Mike Huber works with potential clients to determine if they ar...

Local #Marketing Automation Tools: https://t.co...

searchengineland.com 22 Nov '15, 2am

Locally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, accordin...

EE Times Thermal Analysis of PCB Mounted Small Outline Packages https://t.co/89zKzMmLex How thermal analysis tools can be used for testing…

EE Times Thermal Analysis of PCB Mounted Small ...

eetimes.com 22 Nov '15, 7pm

How thermal analysis tools can be used for testing and evaluating the small outline packages found on reduced-sized PCBs i...

5 Digital Marketing Campaign Mistakes to Avoid

semrush.com 22 Nov '15, 4am

Amel Mehenaoui is a Digital Marketing Strategist who is passionate about SEO and Web Analytics. She is keen on extracting ...

The Complete Guide to Content Marketing Through Comments

The Complete Guide to Content Marketing Through...

searchenginejournal.com 22 Nov '15, 2am

Virtually everyone who creates content wants someone to see it, read it, and hopefully engage with it. The desire is so st...

10 Ways To Calm The Chaos Of Content Marketing

searchengineland.com 22 Nov '15, 3am

The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be pain...

A complete email marketing guide with dos and don’ts for your

A complete email marketing guide with dos and d...

webseoanalytics.com 23 Nov '15, 11am

best practices for your “welcome” email (once someone is subscribed) is to have a short list of what he should expect from...

Ruby on Rails Power!: The Comprehensive Guide https://t.co/RskvRctVnv

Ruby on Rails Power!: The Comprehensive Guide h...

sharebookfree.com 22 Nov '15, 11am

is a feature-rich, easy to learn, and powerful web application framework that makes creating sophisticated, full featured ...

7 of The Best Digital Marketing Jobs for Work-Life Balance

7 of The Best Digital Marketing Jobs for Work-L...

searchenginejournal.com 22 Nov '15, 8am

46% of full-time working men and women reported that their job demands interfered with their family life , according to a ...

A Snapshot of SEO in 2015 and Beyond [INFOGRAPHIC]

searchenginejournal.com 22 Nov '15, 2am

SEO PowerSuite SEO has never been easier for newbies and pros alike. Rankings, backlinks, competitors, reports, analytics ...

Gait analysis: is it for me?

Gait analysis: is it for me?

runnersworld.co.uk 28 Nov '15, 9am

Many running retailers and sports injury clinics now offer some form of gait analysis. This assessment of your running “st...

B2B Social Marketing Tools and Platforms

domainnews.com 23 Nov '15, 9am

Social marketing has a certain connotation that immediately makes us think of direct B2C engagement. Platforms like Twitte...

Flip – A thinner British power plug https://t.co/oDOWm3gJky

Flip – A thinner British power plug https://t.c...

blog.dk.sg 22 Nov '15, 2pm

If you are living in Singapore, UK, Hong Kong, Malaysia or any country using the UK power plug, you will know that it is n...