22 Nov '15, 4am

A Quick Step-by-Step Guide to Improving Your Event Email Marketing by @seocompanymiami

A Quick Step-by-Step Guide to Improving Your Event Email Marketing by @seocompanymiami

Conduct a short interview: Ask them if you could do a short phone interview with them beforehand, and talk to them about their expertise. You can use the direct quotes to write a blog post about the person or company sponsor and how it relates to your event (two-for-one content idea), or even just use a couple of relevant talking points in a short bio that you have created for the email itself. This is a good way to get people excited about the speaker or sponsor and your event as a whole. A short blog post: If you do end up writing a blog post, you can send the link to attendees in the email blast so they can go look at it directly. As a bonus, in addition to having this content for your email marketing, you can also post it to social media to get more attention for the event. This is especially true if, for example, one of your speakers happens to be high-profile in your...

Full article: http://www.searchenginejournal.com/quick-step-step-guide-...

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