22 Nov '15, 4am

Social Media Reputation Management Dos and Don'ts | SEJ

Social media sites like Facebook and Twitter can and should play an important role in your reputation management strategy. But if you’re using a tried-and-true marketing voice to amplify your message, you could be missing out on the “social” part of social media. If you shift your tone and let your humanity come through (in other words, if you “get real”), you could see some huge benefits. But, you’ll need to take care to handle that shift in the right way. Why Get Real? Most of us spent years in business writing classes, learning all about how to share a brand’s marketing message in a tone that was kind, but a touch on the aloof side. There is a time and place to get real, my professors always said, and when you were writing for a business, all manner of lowly chatter should disappear. Many people think shifting from professional-speak to human talk makes sense, especiall...

Full article: http://www.searchenginejournal.com/getting-real-social-me...

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