22 Nov '15, 3am

What is app indexing and why is it important?

Imagine a version of Google where any search you do on your mobile will serve results from not just the mobile web but the apps on your phone too… Then wouldn’t it be great if you could choose how you viewed the page when clicking through? Either on the mobile web or via an app already downloaded to your phone, which automatically opens up and serves you content from deep inside (say a news story from The Guardian app, or a public event on Facebook). It’s a multi-platform, channel agnostic world where everything connected to the internet can be searchable! And perhaps a powerful argument for not buying that WiFi enabled underwear drawer. Related articles Seven ways you might be losing out on search rankings Internal Linking for SEO: Examples and Best Practices The Final Hurdle Is Cleared - Apps Will Replace Websites Google Now on Tap Makes App Search Optimization More Crit...

Full article: http://searchenginewatch.com/sew/study/2435355/what-is-ap...

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