22 Nov '15, 3am

Facebook's Detailed Targeting---What You Need to Know

Facebook's Detailed Targeting---What You Need to Know

Are you running Facebook ads for your business? If so, Facebook is rolling out something that will help you narrow your targeting down to the exact customers you wish to reach. Sounds too far-fetched right? Actually, it’s not. OR vs AND Targeting For those using third-party tools that operate with the Facebook API, you’ve probably already witnessed the power of AND targeting. What is AND targeting? To answer that, let’s explain what OR targeting is first. Up until now, Facebook has been operating with OR targeting. This means that if you attempt to get your message in front of two audiences, you would hit either or. Not the intersection of the two. An example of this would be if you wanted to reach people interested in Soccer and Rugby in the same campaign. Facebook would show your ad to either the Soccer audience or the Rugby audience. But, you wanted people who were inte...

Full article: http://www.searchenginejournal.com/facebooks-detailed-tar...

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