22 Nov '15, 2am

The Complete Guide to Content Marketing Through Comments

The Complete Guide to Content Marketing Through Comments

Virtually everyone who creates content wants someone to see it, read it, and hopefully engage with it. The desire is so strong in fact, that we have an entire industry dedicated to accomplishing that goal: Content Marketing . We have learned over time that just because an article is visible, doesn’t mean people are actually reading and engaging with it, which is ultimately our true goal. You have likes, shares, visits, and other metrics, to help you determine the success of your content, but ultimately it is comments that really tell us how engaged people are. When someone comments on an article, site, or forum, they are entering into a discussion about a specific topic, with the goal to discuss it further or learn more about it. So, participating in comments can be a very effective way of presenting someone useful content at the time when they are most likely to consume o...

Full article: http://www.searchenginejournal.com/complete-guide-content...

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