22 Nov '15, 2am

How Google May Rank Apps & App-Only Content

How Google May Rank Apps & App-Only Content

Rajan Patel tells me that with apps — and especially app-only content — Google doesn’t have some basic ranking signals they have with web ranking. Specifically, Google doesn’t have links, anchors and PageRank signals when it comes to ranking apps. Google needs to find a set of signals that can replace the signals they are losing for app ranking. PageRank is mostly about figuring out the authority of a web page, so how does Google determine the authority of a deep link within an app? Rajan Patel says they get some of that data from the Google App Indexing API. “We do use the App Indexing API to help us rank app content,” Rajan told us.

Full article: http://searchengineland.com/how-google-may-rank-apps-app-...

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