22 Nov '15, 2am

Three B2B landing pages and how they were improved

Three B2B landing pages and how they were improved

Business-to-business pay per click can be a very different beast to business-to-customer. You’re working with complex purchases, long lead times and a different content approach. While best practices may apply to your landing pages , each case is unique and often driven by the wants of the client who is usually very short on time to implement recommendations. Today, we’ll take a look at three unique cases of B2B landing pages, the challenges, the recommended solutions and what happened. As you’ll see, sometimes ‘best practices’ work, and sometimes they’re thrown out the window altogether. Related articles Learn How to Spend Your Marketing Budget Wisely Using SEO Are Landing Pages Killing Your Conversion Rate? 5 Steps to Driving More Calls From Mobile Search 3 Ways We Failed at B2B PPC in 2014 4 Steps to Modern Keyword Research in 2015 This landing page has too many CTAs bu...

Full article: http://searchenginewatch.com/sew/study/2435272/three-b2b-...

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