22 Nov '15, 2am

Six of the most interesting SEM stories of the week

Six of the most interesting SEM stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can barely tell the difference between. Who’s this text from? I hope it’s that guy I met last week! Oh no, it’s a remarketing text from AdWords Google has announced a new AdWords feature that could mean holiday offers and updates are texted right to the smartphone in your pocket/smartwatch on your wrist you definitely don’t regret buying. The new ad format, currently being trialled for the holidays, means that people can click to subscribe to a “Google service that tailors promotional messages to products they’re interested in.” Related articles Seven of the most interesting SEM stories and stats of the week Nine fascinating...

Full article: http://searchenginewatch.com/sew/news/2435724/six-of-the-...

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