18 Nov '15, 10am

How To Improve Shopping Ad Performance & Quality Score In #AdWords: via @sengineland and @silico…

• Add negative keywords for queries that have an extremely low CTR and lots of impressions. These queries are likely just not relevant. You could also look for these strings in titles and description fields in your merchant feed and remove them there. • Find missed opportunities by looking for high-performing keywords in the rest of your account that have few or no impressions in the shopping campaign. These products would be relevant but are not triggering Shopping ads. Look at the merchant feed to determine if the right products are missing or if the titles and descriptions are not using these keywords, or if the product identifiers are wrong. • If you have a query that is getting lots of good clicks from a Shopping campaign but you don’t yet have it as a keyword in a regular campaign, it should be added as a new keyword with a very specific product landing page. • Deter...

Full article: http://searchengineland.com/improve-shopping-ad-performan...

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