18 Nov '15, 8am

What Does Google's Link Schemes Update Mean for Guest Posting? by @pageonepower via @sewatch

"No, not all link building is bad. The philosophy that we've always had is if you make something that's compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that's backwards. They try to get the links first and then they want to be grandfathered in or think they will be a successful website as a result. Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. As a result, your website starts to become stronger and stronger in the rankings... There are lots of ways to do marketing and do it well; there are lots of different ways to get peoples' attention and to get traction. And the more creative you are or the better the experience is with your website, the more likely you are to be successful. But in a l...

Full article: http://searchenginewatch.com/sew/opinion/2287905/what-doe...

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