18 Nov '15, 3am

Your Terrible Website is Ruining Your PPC Performance

PPC isn't just about jumping into Google AdWords or Bing Ads, setting up an account, and watching the dollars come flooding in. There's much more to it than that. Bid adjustments, keyword selection, ad copy testing, etc. all play a part in your PPC success but a common piece that continuously gets overlooked is the last thing a potential customer sees: the website. Conversion Rate Optimization (CRO) has been a trending topic over the last few years. There are testing tools and blog posts covering the importance of landing pages and the topic is being widely discussed at industry conferences. Knowing this, there's still a large number of websites who have yet to adopt any type of conversion rate optimization tools. But just having the tools in place isn't enough. With online shoppers getting savvier every year and new targeting options coming from the engines that don't rel...

Full article: http://searchenginewatch.com/sew/opinion/2412617/your-ter...

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