When advertisers add mobile targeting to their remarketing campaigns, we’ve seen conversion volume increase by 15% on average at the same price. That's why all our dynamic remarketing templates are mobile-optimized to deliver ads seamlessly across screens. Learn more . Dynamic remarketing with automated bidding can boost performance by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize the total value of your conversions, not just the number of conversions. Learn more .