11 Nov '15, 5pm

Noticed a recent surge in #CPCs for brand terms? #search Here’s Why And What You Can Do About It vi…

One of the most valuable aspects of paid search benchmark data is its ability to help answer the question, “Is everyone seeing this, or is it just me?” Official data from the search engines themselves is usually sparse and can even be misleading, so it isn’t terribly helpful for this purpose. Case in point: At a time when most industry reports are showing weak AdWords search click growth and rising average cost-per-click (CPC), Google is reporting that its clicks are up 18% year-over-year, while CPCs are down 11%. We now know that YouTube “clicks” are having a huge impact on the limited metrics Google discloses publicly and are very likely completely flipping the narrative on what is really happening with paid search. In my last post , I argued that Google search CPCs are in fact rising considerably, a result of Google raising minimum CPCs, which has led to declining searc...

Full article: http://searchengineland.com/adwords-brand-cpcs-rising-her...

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Masters of camouflage: Can you spot the real pet?

singaporeseen.stomp.com.sg 15 Nov '15, 9pm

This article is contributed by the Stomp Team. These cute cats and dogs are the masters of camouflage, thanks to their own...

The video map is up @ (scroll down pg) your #cl...

unep.org 13 Nov '15, 3pm

New theme page launched on UNEP Live The new page on UNEP’s knowledge management platform – UNEP Live - highlights initiat...

5 ways you can thank a #veteran this year #militaryfamilies #military #giving yhttp://ow.ly/UxbEf https://t.co/oFHr8vPNkp

5 ways you can thank a #veteran this year #mili...

americanpest.net 11 Nov '15, 7pm

It’s officially the time of year where the holiday season is around the corner. Holiday shoppers rush from store to store ...

Even If A Brand Can't Do SEO, It Can Still Do L...

searchengineland.com 23 Nov '15, 7pm

SEO is a low priority. The people who ultimately decide what gets done when either don’t understand SEO enough, don’t trus...

Can you guess what the world’s most valuable lu...

whowhatwear.co.uk 24 Nov '15, 9pm

Yep, as Fashionista pointed out based on a new ranking from research group Millward Brown and advertising conglomerate WPP...