09 Nov '15, 11pm

Marketing is powerful. Every time we abuse it, we lower the level of discourse. @portentint #SEO

There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate or reputation-destroying behavior, like ‘Is This Model Snorting Coke?’ then explain why it’s very unlikely. That way, you get tons of pageviews. All you had to do was destroy someone’s reputation. And yes, that’s marketing. It’s sure as hell not journalism. Ask an open question. Destroy someone’s reputation. Nice. I understand the need to write crap like this: You get paid by the page view and you have to make a living. I blame the publishers who, of course, run pageview-based compensation structures. The fact remains: You’re still doing a pretty awful thin...

Full article: https://www.portent.com/blog/internet-marketing/internet-...

Tweets

Every Second Counts: Why #Page Speed Should Be ...

searchenginewatch.com 10 Nov '15, 1pm

If you have already invested in making your website mobile friendly for Google's latest algorithm update , then you are re...

#InternetofThings centre of excellence #IOT #In...

straitstimes.com 09 Nov '15, 7pm

Drones, sensors and virtual reality headsets are gearing up to play an important role in the mining, oil and gas, forestry...

Online shopping, mobile commerce & foreign bran...

luxurydaily.com 10 Nov '15, 3am

Rebecca Lui is director of marketing and communications at Ant Financial U.S.A. By Rebecca Lui As a powerhouse of the glob...

The Marketing Funnel Is Dead; New Consumer Path to Purchase

The Marketing Funnel Is Dead; New Consumer Path...

webmarketingtoday.com 01 Nov '15, 1pm

For more than a century, the conventional wisdom in marketing was that customer buying decisions followed a linear, top-do...