09 Nov '15, 5am

3 Enterprise SEM Challenges & Solutions by @ibradmiller via @sewatch

One point-of-contact. Having one person coordinating all parties will improve efficiency, reduce errors, and delegate tasks appropriately. Utilizing project management software to assign clear task responsibilities and deadlines can be very helpful. An ongoing rhythm of meetings is also useful: Weekly, bi-weekly and even daily calls between an agency and client can help keep everyone on the same page. Prioritize which tasks on the to-do list will make the biggest impact. Then, delegate tasks to appropriate people. An enterprise PPC account requires multiple “eyeballs” on it. There’s way too much for one person to do in a given day, and the account needs a system of checks-and-balances in order to ensure proper support. Agendas and accountability are critical to ensure everyone is getting the job done. Provide summaries of your regular meetings with action items, due dates,...

Full article: http://searchenginewatch.com/sew/how-to/2220401/3-enterpr...

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