02 Nov '15, 11pm

Prepare for Mobilegeddon: Google's Big Mobile Update April 21 - The HOTH via @thehoth

This is a great article. Google has been encouraging their Adsense partners to have a mobile responsive website for a while now. However this is news to me that they have actually announced this. Mobile responsive websites have actually had an advantage for quite a while now. A mobile responsive site gets improved metrics such as average time on site, and lower bounce rates. These improved metrics do have a positive effect on the SERPs. One thing I can ad to this article. Some companies have two websites, a mobile website, and a regular website. This is not the same as having a mobile responsive website. In my humble opinion, one mobile responsive website is better than redirecting to a mobile version of the website. It is a fact that Google doesn’t like unnecessary redirects. Also if the mobile site isn’t responsive to different tablet and mobile screen sizes, it will loo...

Full article: http://www.thehoth.com/blog/google-mobile-update/

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