02 Nov '15, 11pm

2015 SEO Strategy Blueprint - The HOTH https://t.co/G2X7ukTLGi

Anchor Text Ratios : The biggest problem we keep seeing is people still over-optimizing anchor text . Stop worring about anchor text ratios and just go all out on brand signals, naked urls, etc. Get a ton of natural links and only use a handful of exact match anchors. I’m talking 95%+ brand / naked and <5% exact match . Google is never going to penalize for having too diverse a portfolio of links. Don’t Give Up Too Soon: The second biggest problem we see is people stopping or giving up on link building. Google takes time to judge your site. You’ll usually see a boost about 8-14 days after building powerful links for movement, but based on bounce/click rates etc your site can jump around and keep moving up for months. Or it might just stay there. If it’s stuck, don’t stop and wonder why it didn’t work. You need to keep building diversified links. Our best ranking customers ...

Full article: http://www.thehoth.com/blog/2015-seo-strategy-blueprint/

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