29 Oct '15, 12pm

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits #SEO #SearchEngineOptimisation ht…

Keyword Queries: Are you being found on the searches you think you should? Now for many this will be hidden in the "not provided", but it can at least give you an idea how you are being found and if that has changed dramatically since the last comparison period. Large changes here can indicate site changes elsewhere. Red flags are often found here. Organic vs. Non-Organic Searches: How are your organic searches and one what engines? Always check your organics, even when your numbers look OK. Other metrics such as direct, or referral sources could be sending in traffic large enough to hide a downturn in site visits. Branded vs. Non-Branded Searches: Are your site branded visits down? You might need to see if you have had a change in your offsite marketing or check your SERPs for ads trading off your brand listing. One client was losing 10% of their traffic from a site buyin...

Full article: http://searchenginewatch.com/sew/how-to/2283182/seo-cheat...

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