28 Oct '15, 8pm

Decoding Keywords To Forecast Marketing Opportunities via @sengineland

How can marketers build effective content without properly identifying opportunities? By utilizing keyword forecasts to identify how target audiences leverage search and behave online, marketers can amplify the value and online reach of personalized content. Keyword forecasting, blending keyword research and historical evidence, plays a significant role in the development of effective online exposure and ROI. Projecting the outcomes of your marketing campaigns with certified insights improves the business case for digital campaigns and grants a clear perspective for revenue generated from search and content marketing. Quantifiable keyword revenue forecasting can lead to more persuasive content and develop additional revenue across marketing channels from untapped opportunities. In this article, we’ll go a step beyond keyword research to explore some of the benefits of keyw...

Full article: http://searchengineland.com/decoding-keywords-forecast-ma...

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