28 Oct '15, 2pm

Why are major bingo brands losing ground to lower authority domains?

Why are major bingo brands losing ground to lower authority domains?

Established bingo brands have seen their online search visibility fall in 2015, as smaller operators with lower domain authority scores have taken prominent positions for some of the industry’s biggest keywords. A number of lesser-known bingo operators have risen to prominence over the course of 2015, earning search visibility at the expense of brands such as Sky Bingo, Cheeky Bingo and Mecca Bingo. Our analysis suggests that although Sky Bingo is still one of the ten most visible brands in the online bingo market, it could have lost more than half (56%) of its non-brand organic traffic compared to August 2014. The same analysis suggests that Cheeky Bingo could have lost as much as 17%. Still a hugely competitive SERP Our specialists analysed more than 100 ranking websites across 319 online bingo market keywords between August 2014 and August 2015. These keywords generate ...

Full article: http://www.stickyeyes.com/2015/10/16/why-are-major-bingo-...

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