23 Oct '15, 6pm

Google Update: Local Search Shakeup via @ninahale

Google Update: Local Search Shakeup via @ninahale

Google Update: Local Search Shakeup By Jake McCormick + — October 7th, 2015 On August 6, Google implemented a sweeping change to its local search display, replacing the traditional 7-pack of listings to a 3-pack for all local results. The new layout, according to an seoClarity study , displays above organic results 93% of the time: While the layout is consistent across industries, its impact on website traffic and rankings varies based on the industry. This holds true for the many Nina Hale, Inc. clients that have a local search presence. Below are three examples of how the new normal for local search is influencing both organic and local traffic. Industry Examples Home Improvement Industry: -14% local, +1% organic Takeaway: By volume, the organic growth eclipsed the local drop, and this industry’s seasonality is a factor. The website we analyzed traditionally ranks better...

Full article: http://www.ninahale.com/blog/google-update-local-search-s...

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