23 Oct '15, 8pm

Nine Essential Tactics For Reputation Management In Social Media via @sengineland

On Monday I had the distinct pleasure of speaking to a crowd of about 250 local search marketers at SEMpdx Searchfest in Portland. The audience reaction to my session, entitled “The Dark Side of Reputation Management,” highlighting a stark reality out there in the corporate trenches. While nearly every hand in the room enthusiastically shot straight up when asked if they “believed their company should be leveraging social channels,” fewer than 10 were actually engaged in social media marketing—let alone proactive reputation management.

Full article: http://searchengineland.com/nine-essential-tactics-for-re...

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