23 Oct '15, 9am

"The anatomy of a link - what makes a good (and bad) link?" #seo #marketing #botkind

<p>Hi Paddy,<br /><br />The differences between how Google and Yahoo conceptualize Trust Rank are so different that I don't think it's wise to apply Yahoo's approach to TrustRank to Google's Search results, which is what seems to be applied here. The Google version depends upon annotations in context files from custom search engine creators, that supposedly show an expert ranking of pages being included in a custom search engine. The inclusion of URLs from such sites could mean that those pages are boosted in Google search results. This is very different from the Yahoo approach.<br /><br />I also don't think that Google's use of a co-occurrence matrix for ranking pages has anything to do with anchor text. Google's Phrase-based indexing patents and patent on "<a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%...

Full article: http://www.seocentro.com/cgi-bin/rss/go.pl?uid=86393

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